Kun je RSS en weblogs als tool inzetten voor relationship marketing? Volgens MarketingStudies.net wel. Zij hebben een interview gedaan van bijna één uur met guerilla-marketeer Roger C. Parker gedaan (wma: 20 mb en mp3: 13 mb). Aan bod komen:

“Why blogs and RSS make relationship marketing possible more than ever before, even for the smallest business?
What is relationship marketing and what’s been really holding it back for so many years?
What are the 5 stages of relationship marketing?
How can we apply these 5 stages to blogs? This is the first time that this strategy has been publicly revealed …
How to develop a full blog and RSS powered relationship marketing program?”

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