Forrester Research’s conclusions of the report The European Home PC Market (pdf, after registering):

  • Greater consumer engagement with digital content
  • Well-designed PCs being proudly displayed in the home
  • Faster broadband and home networking adoption as a prelude to the digital home

Below you can find recommendations and figures in ppt and excel!

HOME PCS WILL BE IN 62% OF WESTERN EUROPEAN HOUSEHOLDS BY 2010:

  • Fast growth in Southern European countries
  • Continued home PC investment in the UK and Germany.
  • Even higher penetration figures in Scandinavian markets.

Recommendations:

  • Adapt: Accept that not everyone will want a PC in the living room.
  • Expand: Look to Eastern Europe for unit sales growth — but not necessarily profit.
  • Explore: Look to consumer electronics for a broader revenue base — but take care.
  • Partner: Look to form partnerships to capture the digital home early adopters.

Figure: The Western European Home PC Landscape (ppt, excel)
Figure: The Profile Of Western European Consumers With Home PCs (ppt, excel)
Figure: Forecast: Western European Households With Home PCs, 2005 To 2010 (excel)

For those interested I can email you a copy of the report. Please leave a message in the comments.