Enkele conclusies uit het rapport van SEMPO:

  • Brand awareness is advertisers’ top objective for SEM programs
  • ROI is outpacing inflation
  • SEM is poaching budget from shopping directory listings, web advertising, email
    and print ads
  • Senior executives consider SEM a high business priority at 50% of advertiser
  • Advertisers plan to increase their SEM spending 41% on average in 2005
  • Most advertisers plan to manage the majority of their SEM spending in-house

Het rapport:  The State of Search Engine Marketing 2004 (pdf) bevat veel interessante trends en grafieken.

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