Ogilvy Asia has published a whitepaper called: "Executive Blogger’s Guide to building a nest of Blogs, Wikis & RSS ". It is a great introduction written by it’s president Christopher Graves.

The content:

– Welcome to the Blogosphere: The End of Top-Down Talk
– What are Blogs?
– How Powerful Have Blogs Become?
– The Unique Characteristics of Blogs
– Business Blog Examples
– How To Use RSS Newsreaders
– Searching and Monitoring Blogs
– Launching Your Blog
– Corporate Policies and Blogging
– Blog Backfires
– Moblogs & Vblogs
– Wikis
– Conclusion:Your Game Plan
– Glosarry
– Appendix: The Corporate Weblog Manifesto by Robert Scobleizer

Worth reading I think.

Posted it on Marketing Technology and via PR Opions and Bloggingplanet

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