Today  I read this in the newsletter of Forrester:

“For marketers, operating in a world defined by Social Computing means embracing new tactics. The power of communities will drain the effectiveness of campaigns that simply shout a message from a mountain top, using the usual media outlets to get the word out. Successful marketers will instead facilitate word-of-mouth campaigns, keep customer advocacy top of mind, and integrate themselves into the community to gain consumer buy-in.”

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