Diva Marketing has published a list of how companies can use RSS beyond blogs. Although most of them are America, it is good to see how these examples work out.
– US Cycling (news)
– IBM Press Room (updates)
– Tech Recipes (updates, information)
– The Gallup Organization (updates, information)
– Deals on the Web (stuff)
– Amazon deals (stuff)
– Frontline (PBS – TV programming and news)
– Luftgrop (travel)
– Continental (travel)
– Pheedz (travel)
– Cocoran (real estate)
– Purina (information and cute things)
The come from the blog of Charlene Li who asked for examples. So if you have more examples let her know.