Diva Marketing has published a list of how companies can use RSS beyond blogs. Although most of them are America, it is good to see how these examples work out.

US Cycling (news)
IBM Press Room (updates)
Tech Recipes (updates, information)
The Gallup Organization (updates, information)
Deals on the Web (stuff)
Amazon deals (stuff)
Frontline (PBS – TV programming and news)
Luftgrop (travel)
Continental (travel)
Pheedz (travel)
Cocoran (real estate)
Purina (information and cute things)

The come from the blog of Charlene Li who asked for examples. So if you have more examples let her know.