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The Age of Empowered Consumers

Where did I hear this before: The Age of Empowered Consumers? Steve Rubel is writing about it. I should haev used the words Empowered People instead of Consumers, because people are more then just consumers. But the message is clear:

"….blogs are giving the ‘consumers’ unprecedented power"

And Feedster’s Scott Rafer is saying in iMedia Connection:

"Blogging itself is the leading indicator of what
customer interaction will be like in an always-on internet world, where
customers must be listened to because they are easily able to listen to
each other. It is easier to find out what individual shippers think of
UPS compared to FedEx than it is for me to find the official UPS
position on the topic. Treating the broadband-connected customer as a
consumer of information, viewer of keywords and clicker of links will
be a market-share losing strategy in two or three years."

Again the trend always-on. The user-in-control trend is here described as the empowered consumer and the trend superconnected is described here as ‘easily able to listen to each other’. In my dutch postings I call this trend starting from the human in the centre and not from the company or technology in the center. People want to speak for themselves in this new age of selfregulation and selfactualisation.

About The Author

Hans Mestrum

Hans is al 12 jaar bezig op het gebied van Social & Media. Momenteel is hij vlogger bij de Hogeschool van Arnhem en Nijmegen (HAN). Daarvoor houdt hij o.a. deze weblog bij met videoblogs van projecten, evenementen etc. Daarnaast schrijft hij op persoonlijke titel over trends, zijn (professionele) leven en overwegingen. Bekijk ook zijn profiel website

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hansmestrum About me
Hans Mestrum

Leuk dat je hier op mijn weblog bent. De video's en foto's die je hier vindt, zijn door mij gemaakt voor o.a. de Hogeschool van Arnhem en Nijmegen (HAN), waar ik videoblogger en social mediaspecialist ben.

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