briefing is much about being in the know. They call it Infolust. Great examples of this trend can be spotted and read upon on their website. Or download the briefing as pdf.

“Experienced consumers lust after detailed information on where to get the best of the
best, the cheapest of the cheapest, the first of the first, the healthiest of the healthiest
or the coolest of the coolest. Instant information gratification is upon us!

So forget about information overload. INFOLUST, the strong desire for relevant information,
is insatiable and spreading from the online realm to the bricks and mortar world on its path
to ubiquity. Get ready for a click-and-know, point-and-know, text-and-know, hear-and- know,
smell-and-know, touch-and-know and snap-and-know world.”

A lot of consumer products will be influenced by this desire of customers to be in control, to be empowered and they are in search of information. So be aware that the consumers can find you, otherwise you are out of business after a short while.

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