In de Wall Street Journal van vandaag staat een artikel met bovengenoemde kop. Ze schrijven onder andere:
“The blog as business tool has arrived. Some eight million Americans now publish blogs and 32 million people read them, according to the Pew Internet & American Life Project. What began as a form of public diary-keeping has become an important supplement to a business’s online strategy: Blogs can connect with consumers on a personal level — and keep them visiting a company’s Web site regularly.”
“Communication through a blog is “as intimate and personal as somebody sitting in your kitchen,” Mr. Hirshberg says. “It’s a great privilege to be able to have that kind of dialogue.”

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