authentic Archives - Hans ON Experience https://www.hansonexperience.com/tag/authentic/ Mon, 23 Sep 2013 14:51:29 +0000 nl-NL hourly 1 https://wordpress.org/?v=6.8.3 Cisco: Why vlogging is better then blogging https://www.hansonexperience.com/cisco-why-vlogging-is-better-then-blogging/ Wed, 19 Jan 2011 13:55:50 +0000 http://www.hansonexperience.com/blog/?p=4663 John Earnhardt (in the video), Cisco’s blogger-in-chief and senior manager of media relations, explaines how video production has been distributed throughout the company. “Seeing someone and hearing them is much more impactful than the written word,” he says. And you have to be authentic, transparent and credible.

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]]> John Earnhardt (below in the video) (@urnhart on twitter), Cisco’s blogger-in-chief and senior manager of media relations, explaines how video production has been distributed throughout the company. “Seeing someone and hearing them is much more impactful than the written word,” he says. And you have to be authentic, transparent and credible.

Cisco: ‘Why vlogging is better than blogging’ from JD Lasica on Vimeo.

“We don’t want to spend a lot of time editing videos that will get 500 to 10,000 views,” John Earnhardt said. Cumulatively, the return on investment for using video is “a no-brainer,” he also said. “If you factor in the cost of the camcorders and training time, the ROI is 4 cents per video view and dropping”.

“The real hurdle is just starting [the process]: getting the camera, teaching people how to get the video up on the Web,” Earnhardt said. “The real message is to just go out there and do it.”

Thanks to Social Media Biz and especially to JD Lasica (@jdlasica on twitter) for putting this online.

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]]> Webloggers are we all integer? https://www.hansonexperience.com/webloggers_are_/ https://www.hansonexperience.com/webloggers_are_/#comments Wed, 13 Jul 2005 09:36:59 +0000 http://hansonexperience.com/blog/2005/07/webloggers_are_.html User in control, empowerment of the individual are great words and trends which cannot be ignored. It is good that people get a voice. But how about integrity? What if a blogger writes nasty or untrue postings about a company or brand? This will be in the collective brains of the internet forever. OK when […]

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]]> User in control, empowerment of the individual are great words and trends which cannot be ignored. It is good that people get a voice. But how about integrity? What if a blogger writes nasty or untrue postings about a company or brand? This will be in the collective brains of the internet forever. OK when it is true, no problem posting that. That’s the voice of an integer person. How can we check integrity, both of the company and the person writing? I think it is hard to do that, but the blogosphere is linking and linking to all kinds of sources. Are they truth, authentic, integer? We discussed this item on blogstorm but not that much.
It is the comment of Shel Holtz on the weblog of Nevon what makes me think again on this subject. Neville has written about a blogger waging war and about a war on a support problems. OK, when it is all true, again no problem. But what if people have bad or untruth ideas….? Just wondering. Do you have an idea? Just wondering.

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