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"C2C means that consumers sell to consumers. Jensen calls these consumers the ‘amaproffs’. These individuals can be found on Wikipedia, Linux, omhy (Corean online paper which uses 30.000 citizen journalists), craiglist, blogs. These people don’t care about profits so how are you ever going to compete with them? These people do things because they are worth doing. The thing you have to realize is that consumers want to have a dialogue with other consumers so you must make room for that. And as was also clear from Godin’s Unleashing the Ideavirus: developments are not waiting until you’re ready to deal with them, they are happening anyway. Jensen tells that Rupert Murdock has said at a conference that unless newspapers become interactive they’re out, over, gone. The hierarchy with experts and authorities etcetera is becoming flat, the world is becoming flat."

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In my sneak peek of the new site of the meetingpoint at the European Centre for the Experience Economy (user-id and password required, I do not like that) I saw a summary of the new book of Rolf Jensen: The Future Makers. Inspiration for Today – From 2030. It will be in english soon but wow read this snapshot (and the summary below):

"Be aware, the “amaproffs” are coming. The C2C
market – consumer to consumer. Some times it is not a real market,
people do it because it is worth doing, not for profit. The bloggers,
wikipedia, the on-line books and music. www.shopping.com versus the
official advice form governmental institutions. Hierarchy versus the
flat society."

"Jensen has time travelled to 2030 in order to bring inspiration to
the present. It is a business book. Although the usual 3-5 years for
business strategy is a good one, we do need a broader perspective, too.
The long horizon is needed as a supplement for a market place with
changes happening with the speed of sound.  The time travel concept
permits thinking outside the box. "The value driven organisation, the
gradual transformation from rules and orders to value based management.
It is a slow process but it has begun with core values, visions and
mission statements.  Be aware, the “amaproffs” are coming. The C2C
market – consumer to consumer. Some times it is not a real market,
people do it because it is worth doing, not for profit. The bloggers,
wikipedia, the on-line books and music. www.shopping.com versus the
official advice form governmental institutions. Hierarchy versus the
flat society."

Rolf Jensen will speak at a toplecture on 8 december 18 november.

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