In this video we can see our guests visiting HAN Applied Sciences. They visited a bioinformatics workshop, the biocentre fermentation lab, Cees Verseveld director of Applied Sciences and the biocentre molecular lab.

Go to the video in YouTube

Social Media marketing is a real life example of chaos theory. You set the initial conditions and let it roll, reassess, reset conditions, re-roll. Time and money are definitely committed in such a scenario, and should be. But never before has there been the opportunity for your brand to become viral. To use the above excuses to not participate or have a social media strategy is very short sighted.

Hhmm still time to think things over I think. Time is changing very rapidly. If you are not in social media you actually do not exist virtually. Woosh!

Brands must…
• socialize with their customers because “top-down” advertising isn’t going to work by itself.
• develop a credible voice along the parameters of engagement, humility, and authenticity.
• make their social relationships more symmetrical—that is, with value for both the brand and the customer

Top 10 list for Twitter usage:
1. Become familiar with Twitter by reviewing, or following, the activities of successful brands such as Dell (dell.com/twitter), Zappos (twitter.com/zappos) and Comcast (twitter.com/comcastcares).
2. Listen to what is already being said on Twitter about your brand.
3. Identify initial objectives for using Twitter, including what would qualify as a Twitter success story for your brand.
4. Look into competitive activities and potential legal considerations, especially if there is already a Twitter account that uses your brand’s name or other intellectual property associated with it.
5. Use the findings to decide on the appropriate opportunity such as offers or community building, tone of voice and method of engagement—that may be right for your brand.
6. Since Twitter is an ongoing activity—even if your company is only listening in—dedicate a resource to monitor the conversations and competitors.
7. Map out a plan for the content you will share, including valuable initial content to pique user interest.
8. Integrate your Twitter account throughout your marketing experience, by embedding it as a feed on the company Web site, including its URL in communications and so forth.
9. Maintain momentum by following everyone who follows you, responding to queries and joining in conversations without being too marketing oriented.
10. Provide ongoing direct value through your tweets by continuing to listen, learn and fine-tune your Twitter activities.

Playlist and High Definition
Below you can find the 4 video's in a playlist. It consists of 4 parts and you can scroll through the parts by using the left and right arrow or the icons at the bottom of the screen. The videos are in high definition on YouTube. So if you want to watch them in HD please go to YouTube.

To the playlist in YouTube.

- video
- gearchiveerde liveblog
- podcast
- SlideCast

"In the year leading up to this talk, the web tool Twitter exploded in size (up 10x during 2008 alone). Co-founder Evan Williams reveals that many of the ideas driving that growth came from unexpected uses invented by the users themselves."

Naar de video.