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Weblogs as corporate DNA

I read an essay of Rob Boothby of Ernst & Young's Financial Services Advisory called: Turning Knowledge Workers into Innovation Creators. You can view it online on the weblog or download as pdf (38 pages). Interesting stuff!
He talks about:

The Innovation Creator Role
The need for Constant Innovation
Design an Organization to Generate Innovation
The Hurdles Faced by Innovation Creators
Innovation from a Structured Platform
Bake Innovation into Your Organization’s DNA
Enterprise Blogging

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