The first flagship store for telecommunications company Nokia opened today in the Pushkin Square district of Moscow, Russia.
"Through an innovative retail experience like the new Nokia Flagship
Stores, Nokia aims to inspire and educate consumers to the benefits of
mobility and broaden the appeal of the Nokia brand. It is a place for
discovery and entertainment," said Olli-Pekka Kallasvuo, president and
COO of Nokia, at the official unveiling in Moscow.
(from: the Experience Economist)
"Whether it is demonstrating the features and capabilities of our latest multimedia smartphone or assisting a consumer with their mobile email settings, we want to offer a relaxing, interactive environment for consumers to truly experience the power of mobility." Interactive, multimedia displays will engage visitors as they visit the store, encouraging them to share images or send messages to friends and connect with individuals around the world. Shoppers will also be able to set-up their new devices, review service provider options and test the range of mobile enhancements related to their new phone. One area of the Nokia Flagship Stores will be dedicated to mobile gaming with direct access to the N-Gage Arena, Nokia's global mobile gaming network. As more flagship stores open around the world, visitors will be able to compete directly against scores posted by those playing at other Nokia stores.
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