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"Attention is the substance of focus. It registers your interests by indicating choice for certain things and choice against other things."
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"If the Web and the Net can be viewed as spaces in which we will increasingly live our lives, the economic laws we will live under have to be natural to this new space."
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"The AttentionTrust is a Web2.0 type approach to your activity and how marketers interact with you. Instead of consumers being passive and trading their attention for "free" services, consumers can now say: "My attention is mine, and I'm aware of how much
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"The important point is that we get to decide who has access to it, how long they have access to it, and what we want in return. And they have to tell us what they are going to do with our Attention data."
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"In this new area, experiencing this engaged attention is to feel alive."
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"Nielsen//NetRatings heeft een Top 10 samengesteld van de snelst groeiende blogs en blognetwerken."
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