Een interessant artikel over het fenomeen Word of Mouth marketing (pdf), komt van de WOMMA website.
De belangrijkste conclusies volgens CorporateBlogging.info:
1. Encouraging communications
2. Giving people something to talk about
3. Creating communities and connecting people
4. Working with influential communities
5. Creating evangelist or advocate programs
6. Researching and listening to customer feedback
7. Engaging in transparent conversation
8. Co-creation and information sharing
Nummer 3, 6 en 7 zijn van toepassing op weblogs.
Relevant in dit kader zijn The Cuetrain Manifeso, The Social Customer Manifesto, open source marketing en viral marketing
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