Businessweek had a special on-line: Get Creative, describing the shift from Knowledge Economy to Creative Economy and how this is done.
"What was once
central to corporations — price, quality, and much of the left-brain,
digitized analytical work associated with knowledge — is fast being
shipped off to lower-paid, highly trained Chinese and Indians, as well
as Hungarians, Czechs, and Russians. Increasingly, the new core
competence is creativity — the right-brain stuff that smart companies
are now harnessing to generate top-line growth. The game is changing.
It isn’t just about math and science anymore. It’s about creativity,
imagination, and, above all, innovation."
consumer experiences, and you get the idea of paradigm shifting. Old
paradigm: corner coffee shops. New paradigm: Starbucks. Old: radio. New: satellite radio. Old: crowded electronics stores. New: Apple Computer stores. Old: grungy, smelly circuses. New: Cirque du Soleil. Old: any airline. New: JetBlue Airways. Old: Macy’s. New: Target. Old: Earth-toned Birkenstock sandals. New: colorful beach "Birkis."
(Coming from the coverstory)
Take a look at the table of content. Great material!
Technorati tags: creative economy