I read this. Do you recognize these reasons why you are scared in implementing a social media strategy?

1- Employees will waste time with social media.
2- Haters will damage our brand.
3- We’ll lose control of the brand.
4- Social media requires a real budget! It’s not really cheap, or free.
5- They’re scared they’ll be sued.
6- They’re scared of giving away corporate secrets or that information on social networks will affect the stock price.

Ok, but what about this comment?

Social Media marketing is a real life example of chaos theory. You set the initial conditions and let it roll, reassess, reset conditions, re-roll. Time and money are definitely committed in such a scenario, and should be. But never before has there been the opportunity for your brand to become viral. To use the above excuses to not participate or have a social media strategy is very short sighted.

Hhmm still time to think things over I think. Time is changing very rapidly. If you are not in social media you actually do not exist virtually. Woosh!

Ook interessant om te lezen:

1. Daily Diigo Links 04/01/2011

   - Social Media Marketing is Failing | Social Media Today - Empower Employees as Brand Champions in Social Media | Social Media Today...

2. Presentation about Experience Marketing

   I found a very interesting presentation about Experience Marketing (pdf) in the posting of Jeff Kallay. He found it at the e-Strategic Research Consulting Group....

3. Social Media Lunch @HAN: Twitter in het HBO

   Social Media Lunch @HAN: Twitter in het HBO...

4. Tips for brands in using social media

   Just read the booklet (pdf) from Kodak’s Chief Blogger: Jennifer Cisney via @denkbeeldhouwer on #picnic09. Some great tips in it: Brands must… • socialize with...

5. Social Media from the Inside Out: get your hands dirty!

   Nice presentation with a lot of sheets for discussion or brainstorm. I do not agree with all sheets. Especially those sheets which talk about structures...