TEDTalk: Joseph Pine – What do consumers really want?
"Customers want to feel what they buy is authentic, but "Mass Customization" author Joseph Pine says selling authenticity is tough because, well, there’s no such thing. He talks about a few experiences that may be artificial but make millions anyway."
Joseph Pine in 2004. About experience economy, authenticity, real fake or fake real and know who you are.
Very inspiring man!