Jack Morton says (and I totally agree):

“Podcasts offer a unique channel that acknowledges this unprecedented level of consumer control. Consumers actively seek out brand messages they want to view or hear, and access them whenever and wherever they like.

In an on-demand world, this kind of contact will only become more common. Forward-thinking marketers will dedicate time, strategy and resources to making the most of this potent new opportunity to connect with key audiences.”

For further reading in the article use this link

Ook interessant om te lezen:

1. Marketers Must Give Up Some Control

   Charlene Li (her blog) of Forrester Research raised a question at Forrester Research’s Consumer Forum 2005: What do blogs, RSS and search engines have in...

2. Blog Power: Miel van Opstal in PC World

   Mooi voorbeeldje van de ‘power of blogs’. Miel van Opstal van Coolz0r schreef in juni een posting over het feit dat er ongevraagd een Yahoo...

3. The interviewer being interviewed: Neville Hobson about weblogs and podcasts

   In PRWeek an interview with Neville Hobson. He produces the For Immediately Release Podcasts. Interesting article to read the opinion about his passions and ideas...

4. links for 2005-10-22

   Spamalot: Broadway Hit or Blog Epidemic? Article om Spam blogs (tags: article)...

5. A new way of working with a multi-touch driven computer screen

   Wow! Fantastic. You got to see it! What is this man doing….?? Link to this amazing video of a new way of working with a...