The future of direct marketing
Here are five predictions for direct marketing:
1. Search marketing will become the killer app for acquisition marketing.
2. By 2010, 13% of all consumer retail and travel dollars will be spent online.
3. TV will decline rapidly in 2007; by 2015, most TV dollars will flow to new formats.
4. Direct mail will become a lower-volume, premium medium.
5. The dominance of traditional agencies will wane.