The European podcast consumer

On March 16, 2006, in In English, Podcast, Trends, by Hans Mestrum

Forrester says:

“Two percent of the European online population have listened to podcasts in the past three months. Most of this young, smart, and tech-savvy crowd use the Net to download content and to socialize. To draw these high-value consumers, marketers should combine podcasting with entertaining Web content.”


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