10 Modern Marketing Facts
I found these 10 marketing facts:
- The consumer is in control.
- The consumer is sceptical and increasingly resistant to advertising.
- Media fragmentation is pervasive.
- Mass markets are being replaced by niche markets.
- Corporate executives are under greater levels of scrutiny.
- Companies that understand Internet Culture best will benefit most.
- Consumers are mobilizing themselves in new, powerful ways.
- The broadcast model isn’t working.
- Broadband is a mass medium.
- User generated content (CGM) is influential and growing rapidly