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The European Home PC Market

Forrester Research’s conclusions of the report The European Home PC Market (pdf, after registering):

  • Greater consumer engagement with digital content
  • Well-designed PCs being proudly displayed in the home
  • Faster broadband and home networking adoption as a prelude to the digital home

Below you can find recommendations and figures in ppt and excel!

HOME PCS WILL BE IN 62% OF WESTERN EUROPEAN HOUSEHOLDS BY 2010:

  • Fast growth in Southern European countries
  • Continued home PC investment in the UK and Germany.
  • Even higher penetration figures in Scandinavian markets.

Recommendations:

  • Adapt: Accept that not everyone will want a PC in the living room.
  • Expand: Look to Eastern Europe for unit sales growth — but not necessarily profit.
  • Explore: Look to consumer electronics for a broader revenue base — but take care.
  • Partner: Look to form partnerships to capture the digital home early adopters.

Figure: The Western European Home PC Landscape (ppt, excel)
Figure: The Profile Of Western European Consumers With Home PCs (ppt, excel)
Figure: Forecast: Western European Households With Home PCs, 2005 To 2010 (excel)

For those interested I can email you a copy of the report. Please leave a message in the comments.

About The Author

Hans Mestrum

Hans is al 12 jaar bezig op het gebied van Social & Media. Momenteel is hij vlogger bij de Hogeschool van Arnhem en Nijmegen (HAN). Daarvoor houdt hij o.a. deze weblog bij met videoblogs van projecten, evenementen etc. Daarnaast schrijft hij op persoonlijke titel over trends, zijn (professionele) leven en overwegingen. Bekijk ook zijn profiel website

3 Comments

  1. Henning Künstler

    Dear Mr. Mestrum,
    while doing some research for my studies, i came acros you side, where i found some usefull information depending on The European Home PC Market.
    Maybe you can provide me with more information regarding this topic or at best with a copy of the above mentioned report.
    thank you very much,
    kind regards
    Henning Künstler

    Antwoord
  2. Hans Mestrum

    Unfortunately Forrester (re)moved the data. If you want more information about the report, please send me an email.

    Antwoord
  3. SSam

    Hello
    Mr. Mestrum,
    May I take those excel files about Europe home PC markets ?
    I couldn’t find that information from the site.
    Thanks
    Have a good day

    Antwoord

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hansmestrum About me
Hans Mestrum

Leuk dat je hier op mijn weblog bent. De video's en foto's die je hier vindt, zijn door mij gemaakt voor o.a. de Hogeschool van Arnhem en Nijmegen (HAN), waar ik videoblogger en social mediaspecialist ben.

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